Lighting are usually functional objects that whileilluminates in a vast array of ways, seems always to be static in geometry.SUGO design sees a solution that requires unconventional thinking and executionin order to stray away from tradition. FLY Lamp is inspired by all biologicalentities that can be airborne and seems to defy gravity. It is created toredefine what pendants lamps can be within an interior. Conceived by simplyfolding a piece of 8mm thick acrylic with LED illumination placed in the centerof design, in either suspended form with its wing tips facing upwards ordownwards, the design team envision it as flocks of birds, perhaps paperairplanes and even butterflies flying inside an infinite space. The lamp seemsto glow only on its edges due to the specific way and exhausting research ofingeniously utilizing indirect illumination in mathematically calculatedplacement of the design. With its modular system it can bought either as asingle piece or as collective clusters of flying objects and can be composedfreely in any interior space.The more one installs the design, the more amazingthe interior becomes. It is an idea that adds dynamic movement to any spatialenclosure and a tribute to the most vital element of on this planet: Sky andAir while also rejecting the boundaries of gravity. Human’s persistentobsession with ascending into the heavens leads to FLY lamp’s conception. Innature and our lives we are encased in constant motion and this designcelebrate and accentuate motion in most static interiors.FLY away from life’smundanity and FLY above all burdens of all social boundaries is what the designteam hopes to inspire.


For our specific Amara Hotel installation we utilize theunique property of the site which is located above the world renowned MatsuhisaNobu Restaurant where the Atrium is enclosed on 3 sides with floor to ceilingglass glazing. This allows for a unique oportunity to install a randomly placescluster of 48 FLY lamps over various height and directions. During the nightwhen the lights are switched on, the 2 opposing glass glazing walls reflectsthe lamps into an infinite space which seems to mimic hundres of FLY lamps whenviews inside the Atrium while on the exterior these cluster of flying objectsdraws visitors into the area like moths flocking to a unique light source. Asenvisioned by SUGO design, the FLY lamp is created to be most effective as aflock and the more one installs the more impressive it becomes. Workingexhaustively with Stademos Hotel plc here we invented a solution that not onlysaves the client some cost on the quantity of purchase while also improving theaesthetics of the given space into a truly poetic lighting installation thatexudes a sense of anti-gravity organic entities inside an infinite space,flying.

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